Why does the data in SellerMetrics have a lag of 3 days?

In order for SellerMetrics to get the most accurate Amazon PPC data as possible we have compensate for the following:

  1. The 2-hour attribution window for any order/sales to be attributed to a click.

  2. Any order cancellation/refunds attributed to Amazon PPC made with into 72 hours will be removed from the order/sales total.

For example, if today is July 29, the latest data in SellerMetrics will be July 26.

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