What is the bid click threshold? How many clicks should I enter?

The bid click threshold is required information for our bid automation algorithm. It basically tells our bid algorithm when to initiate the up and down bids. Therefore, you want to set a number that gives your bidding target a strong chance for a conversion. To figure out this number, you can use the conversion rate of your campaign and apply the following formula:

Bid Click Threshold = Round([(10 - Conversion Rate)/0.10],0)

So if your product has a conversion rate of 25%, the bid click threshold will be no more than 8 clicks = (10-0.25)/0.10

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